Eurotransport magazine features article about TRANSFORuM. "The Roadmap to achieve EU goals on urban mobility" is the title of an article written by seven TRANSFORuM team members in the latest issue of the Eurotransport magazine.
TRANSFORuM had its own stand at the International Transport Forum 2014 in Leipzig (May 21 – 23). We invited the ITF attendees to share their views about the European Commission’s 2011 Transport White Paper and about a few hypothetical policy measures in each of the following four goals, which TRANSFORuM is focussing on:
On the White Paper per se we wanted to know whether people consider the respective goals desirable and feasible. The answer to each of these two parameter could be given on a coordinate system with two related axes: The horizontal axis ranged from „not desirable“ to „very desirable“; the vertical axis ranged from „not feasible“ to „high feasibility“. Every participant’s opinion on these two spectrums was articulated with a sticker at the appropriate position in this coordinate system.
Three different sticker sizes were available depending on the person’s answer to the question „Were you previously aware of the White Paper goal?. A large sticker was handed out for a straight „Yes“, a medium size sticker for the answer „Partly“ and a small sticker for „No.“ The results for each of the four goals (= four thematic areas) can be seen below.
The second set of questions was framed as a hypothetical budget-allocation tasks. The wording was: „You are a high-level politician and have to allocate €100 million between the following three policy priorities in order to reach the White Paper goal on [… one of the four goals …]. What are your priorities? Please distribute 10 balls (each worth €10 million) amongst the three tubes.“ For every thematic area we provided three acrylic tubes; each of them was labelled with one potential policy priority. The results are as shown below.
(We do not want to mention the precise number of balls allocated to the individual tubes in order to avoid the impression of statistical precision and validity.)
The options for urban mobility were:
Of course we also provided every visitor of our stand the opportunity to leave qualitative comments in the form of written statements on little pieces of paper. In fact, we encouraged people to share their views to provide an explanation for their choices in both games. Read the results!